The platform is rolling out a new feature that enables them to lessen the volume of AI-created videos appearing in their feeds. This step comes as the service revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is undergoing trials over the following weeks before a global release. This development aligns with a surge in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising channels on another major platform only show content made by AI. A significant portion of this output is considered “AI slop”, a phrase for inferior, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we aim to provide users the ability to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The platform announced that there are presently 1.3 billion videos on its service tagged as made with AI. In total, in excess of 100 mn pieces of content are uploaded to the service every day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of decrease or raise the volume of artificial media they view by accessing the content preference feature in the app and choosing “AI-generated content”. Other topics that can already be controlled under the setting encompass news, style, cosmetics, and choreography.
Platform Guidelines
Its rules require content makers to identify “realistic” AI-made content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the app will now attach an “AI-made” tag to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to evade the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2 million educational fund for specialists and organizations to create educational content about responsible artificial intelligence. This project will assist charitable organizations focused on training computer science.
Moderation Strategy
The platform has defended its content review process, amid debate over plans to lay off hundreds of content moderators in the United Kingdom. TikTok is planning to eliminate 439 jobs in its trust and safety division in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive explained that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it has to be seen by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
